VICTOR BARBOSA TOHMÉ

Developed and executed data-driven media strategies, significantly enhancing user acquisition and engagement across various digital channels.

Collaborated cross-functionally to align media efforts with broader growth objectives, contributing to successful product launches and market penetration.

Analyzed complex campaign performance metrics, identifying key optimization opportunities that improved ROI and media efficiency.

Leveraged advanced digital analytics tools to provide actionable insights, informing strategic decision-making and driving continuous performance improvements.

Led the analysis and implementation of digital strategies, significantly improving e-commerce performance and conversion rates.

Managed the end-to-end lifecycle of digital campaigns, from strategic planning to post-execution analysis, ensuring alignment with business objectives.

Designed and executed data-driven experiments and A/B tests, optimizing conversion funnels and enhancing user experience.

Facilitated transparent and effective communication with diverse stakeholders, ensuring alignment and successful execution of digital initiatives.

Spearheaded the development and implementation of tailored digital marketing strategies for multiple SMEs, aligning directly with their commercial goals.

Managed all aspects of clients' digital presence, encompassing social media content, branding, website design, and SEO optimization.

Drove measurable improvements in client visibility and engagement through strategic guidance and hands-on execution across various digital channels.

Cultivated strong client relationships, delivering customized solutions that significantly enhanced their digital footprint and business growth.

Developed strategic marketing materials and visual content, enhancing sales enablement and communication for the commercial team.

Contributed to the implementation of an integrated supply and logistics system, streamlining operational workflows and improving efficiency.

Actively participated in strategic meetings, gaining in-depth experience and understanding of the pharmaceutical market's unique regulations.

Collaborated cross-functionally to support commercial initiatives, contributing to improved market understanding and operational effectiveness.

Managed diverse marketing initiatives, including digital strategy development and offline campaign execution, to expand market reach.

Implemented data-driven strategies focused on conversion optimization, significantly improving online growth metrics.

Analyzed campaign performance data to identify key insights, leading to optimized user acquisition funnels and enhanced ROI.

Developed and executed a broad range of marketing tactics, contributing to enhanced brand visibility and customer engagement.

Implemented advanced SEO strategies, resulting in optimized video ranking and increased content relevance on YouTube.

Developed and executed digital marketing tactics that led to significant channel growth and expansion of the subscriber base.

Analyzed audience engagement metrics to refine content strategy, maximizing viewer retention and overall channel performance.

Produced and optimized high-quality video content, contributing to increased organic reach and platform visibility.