About
Highly driven Growth & Digital Marketing Strategist with a proven track record in accelerating business growth through data-driven strategies. Currently leveraging expertise as a Media Specialist at Hotmart, focusing on optimizing campaign performance and market expansion. Possesses a strong background in e-commerce, digital presence enhancement for SMEs, and cross-functional leadership from roles at Thermo Fisher Scientific and entrepreneurial ventures. Eager to transition into strategic growth leadership, applying comprehensive skills in analytics, performance marketing, and digital innovation to drive significant business impact and ROI.
Work
Hotmart
|Media Specialist
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Summary
Currently serving as Media Specialist at Hotmart, driving strategic media initiatives to optimize campaign performance and expand market reach for diverse digital products.
Highlights
Developed and executed data-driven media strategies, significantly enhancing user acquisition and engagement across various digital channels.
Collaborated cross-functionally to align media efforts with broader growth objectives, contributing to successful product launches and market penetration.
Analyzed complex campaign performance metrics, identifying key optimization opportunities that improved ROI and media efficiency.
Leveraged advanced digital analytics tools to provide actionable insights, informing strategic decision-making and driving continuous performance improvements.
Thermo Fisher Scientific
|Growth and E-commerce Analyst III
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Summary
Drove results-oriented digital strategies as a Growth and E-commerce Analyst III, optimizing planning and post-execution of campaigns while ensuring transparent stakeholder communication.
Highlights
Led the analysis and implementation of digital strategies, significantly improving e-commerce performance and conversion rates.
Managed the end-to-end lifecycle of digital campaigns, from strategic planning to post-execution analysis, ensuring alignment with business objectives.
Designed and executed data-driven experiments and A/B tests, optimizing conversion funnels and enhancing user experience.
Facilitated transparent and effective communication with diverse stakeholders, ensuring alignment and successful execution of digital initiatives.
Mundo
|Founder & Digital Marketing Strategist
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Summary
Founded and led Mundo, a digital marketing initiative dedicated to empowering small and medium-sized businesses by developing customized strategies for enhanced online presence.
Highlights
Spearheaded the development and implementation of tailored digital marketing strategies for multiple SMEs, aligning directly with their commercial goals.
Managed all aspects of clients' digital presence, encompassing social media content, branding, website design, and SEO optimization.
Drove measurable improvements in client visibility and engagement through strategic guidance and hands-on execution across various digital channels.
Cultivated strong client relationships, delivering customized solutions that significantly enhanced their digital footprint and business growth.
Novartis Pharmaceuticals
|Outsourced Business Trainee
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Summary
Provided strategic support to the sales team, including visual material creation, marketing strategy development for the commercial team, and integrated supply and logistics system implementation.
Highlights
Developed strategic marketing materials and visual content, enhancing sales enablement and communication for the commercial team.
Contributed to the implementation of an integrated supply and logistics system, streamlining operational workflows and improving efficiency.
Actively participated in strategic meetings, gaining in-depth experience and understanding of the pharmaceutical market's unique regulations.
Collaborated cross-functionally to support commercial initiatives, contributing to improved market understanding and operational effectiveness.
DEINFAR
|Digital Marketing Manager
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Summary
Oversaw comprehensive digital marketing efforts, from strategy development to offline campaign execution, with a primary focus on data-driven conversion strategies.
Highlights
Managed diverse marketing initiatives, including digital strategy development and offline campaign execution, to expand market reach.
Implemented data-driven strategies focused on conversion optimization, significantly improving online growth metrics.
Analyzed campaign performance data to identify key insights, leading to optimized user acquisition funnels and enhanced ROI.
Developed and executed a broad range of marketing tactics, contributing to enhanced brand visibility and customer engagement.
YouTube
|Content Creator & Channel Manager
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Summary
Managed and grew a YouTube channel by implementing SEO strategies to optimize video ranking and relevance, driving audience growth and engagement.
Highlights
Implemented advanced SEO strategies, resulting in optimized video ranking and increased content relevance on YouTube.
Developed and executed digital marketing tactics that led to significant channel growth and expansion of the subscriber base.
Analyzed audience engagement metrics to refine content strategy, maximizing viewer retention and overall channel performance.
Produced and optimized high-quality video content, contributing to increased organic reach and platform visibility.
Education
Universidade de São Paulo
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Bachelor's Degree
Pharmacy and Biochemistry
Courses
Financial Management for Cursinho Popular Clarice Lispector
Active Participant, Diabetes and Hypertension Campaign
Associate, FarmaJr.
Varsity Basketball Player
Languages
English
Spanish
Portuguese
Skills
Design
Figma, Adobe Illustrator, Wix, Wordpress, Canva.
Digital Marketing
Facebook Ads, Google Ads, LinkedIn Ads, RD Station, AEM Adobe, mLabs, ChatGPT.
Digital Analytics
GA4, Adobe Analytics, Looker Studio, Power BI, Google Tag Manager, Search Console.
Frameworks & Methodologies
Scrum, Agile, Sprint, MVP, Business Canva.
Professional Development
Marketing Digital (Comunicamp), Entrepreneurship (Sebrae), Data Growth (GLA), Product Growth and Marketing (PM3), Digital Analytics (Métricas Boss Prime), Agile Marketing (UC Irvine), Adobe Analytics (Thermo Fisher), Paid Traffic (Pedro Sobral), Social Media Management (O Novo Mercado).